Agenda

Back to Calendar Return

County Administrator's Report 10. 7.

BCC Regular Meeting

Technical/Public Service Consent

Meeting Date:	10/08/2015
Issue: Amendment #3 to the Agreement between Escambia County, Florida and First Transit, Inc. for Escambia Area Transit Management Services PD10-11.060
From:	Joy D. Blackmon, P.E.
Department:	Public Works
CAO Approval:

RECOMMENDATION:

Recommendation Concerning Escambia County Area Transit Management Services - Joy D. Blackmon, P.E., Public Works Department Director

That the Board take the following action concerning Escambia County Area Transit Management Services:

A. Approve and authorize the Chairman to sign Amendment #3 to the Agreement between Escambia County, Florida, and First Transit, Inc., for Escambia County Area Transit Management Services, PD 10-11.060, to amend Paragraph 4.6 of the Agreement, regarding advertising on bus benches and shelters;

B. Approve the Escambia County Area Transit (ECAT) Bench and Shelter Advertising Agreement Terms & Conditions, to be used as a contract document for bench and shelter advertising (attached is a watermarked sample);

C. Approve the Escambia County Area Transit "Bench and Shelter" Rental Rates, to be used as a contract document for bench and shelter advertising; and

D. Authorize the ECAT General Manager to sign the Advertising Agreements without further action of the Board.

BACKGROUND:

This is the third amendment to the Agreement entered into on January 18, 2012, by and between Escambia County, Florida and First Transit, Inc.

First Transit, Inc., has agreed to provide bench and shelter advertising services to include the marketing, selling, installation, and maintenance of advertising on benches and shelters. All revenue generated from the advertising services will go to Escambia County Area Transit (ECAT).

Section 4.6 of the First Transit Agreement is being amended as follows:

4.6 Marketing. Management Company will provide marketing, and promotion services and activities, which shall be consistent with the Goals and Objectives identified in Article 4. Management Company shall submit an Annual Business and Marketing Plan for approval by Escambia County. The Annual Business and Marketing Plan shall be due at the same time the County Administrator requires submission of the annual budgets from other County departments and public agencies.

Management Company will provide transit advertising services to include the marketing, selling, installation, and maintenance of advertising on ECAT buses, benches and shelters. In the alternative, Management Company will oversee the Advertising Agreement for Bus Benches and Shelters and the Transit Advertising Services Agreement to include all financial reporting, complaints, and ensuring bus route exposure. Escambia County reserves the right to disapprove of any particular advertisement for any reason based upon the reasonable discretion of the Board of County Commissioners.

BUDGETARY IMPACT:

All revenue generated from the advertising services will go to Escambia County Area Transit.

LEGAL CONSIDERATIONS/SIGN-OFF:

Kristin Hual, Assistant County Attorney, prepared and signed off on Amendment #3 to the Agreement.

PERSONNEL:

First Transit anticipates expenditures for an additional First Transit employee and associated advertising and marketing costs for a total of approximately $65,000 annually and for a one-time equipment cost of $9,500.

POLICY/REQUIREMENT FOR BOARD ACTION:

N/A

IMPLEMENTATION/COORDINATION:

First Transit will coordinate with Transportation & Traffic Operations and any and all outside agencies interested in advertising on the benches and shelters.

Attachments
Amendment 3
Rental Rates
Bench & Shelter Advertising Agrmnt