Agenda

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Technical/Public Service 3.

Community Redevelopment Agency

Meeting Date:	04/23/2015
Issue: Branded Logos for Community Redevelopment Agency (CRA) and Celebrating Brownsville Festival
From:	Keith Wilkins
Department:	Community & Environment
CAO Approval:

RECOMMENDATION:

Recommendation to approve the branded Logos for the Community Redevelopment Agency (CRA) - Keith Wilkins, Community and Environment Department Director

That the Board approve the branded logos for the Community Redevelopment Agency (CRA) and the Celebrating Brownsville Festival. These branded logos will be used in conjunction with the approved County official logo on internal printed supplies such as letterheads, envelopes, customer surveys and others as well as marketing and promotional materials. These branded logos will used during special events, workshops, and Grant applications primarily to promote CRA Programs and events.

BACKGROUND:

CRA Division wants to implement several branded logos as an identifier in which the communities could easily relate to the existing CRA Agency. The branded CRA logo will be used in conjunction with the approved County logo on all printed materials used for CRA purposes. The branded Celebrating Brownsville Logo will be used during the Annual Community Festival and printed on marketing and promotional materials. A rendering of the aforementioned logos are attached.

BUDGETARY IMPACT:

No budgetary impact is anticipated.

LEGAL CONSIDERATIONS/SIGN-OFF:

There will be no legal consideration needed.

PERSONNEL:

There will be no additional staff needed.

POLICY/REQUIREMENT FOR BOARD ACTION:

Board action is required to implement this task.

IMPLEMENTATION/COORDINATION:

CRA staff will handle the implementation of this project.

Attachments
CRA and Celebrating Brownsville LOGOS-April2015