|
Back to Calendar
Return
|
| |
County Administrator's Report 12. 25.
|
| BCC Regular Meeting |
Budget & Finance Consent |
|
|
|
| RECOMMENDATION: |
Recommendation Concerning Bus Shelters and Benches Advertising Contract Negotiations - Joy D. Blackmon, P.E., Public Works Department Director
That the Board take the following action:
A. Authorize the County Administrator, or his designee, to enter into negotiations with the owners of the Martin Mency Group, whose advertising Contract with Escambia County expires on September 30, 2015; and
B. Authorize the County Administrator to report the results of the negotiations to the Board in August 2015, which may or may not include an extension of the present Contract, a new Contract, or possibly the County's intention to bring the bus shelters and benches program in-house, including the cost of purchasing existing amenities from the Martin Mency Group. The result of these negotiations would be subject to Board approval.
[Funding: Escambia County will receive a share of the advertising revenue, whether from the Martin Mency Group, if the Contract is renewed, or from Escambia County Area Transit (ECAT), if the County decides not to renew the Martin Mency Group Contract] |
| BACKGROUND: |
There are currently 54 bus shelters in our area - 25 in the city, 29 in the county (4 of which are owned by the county), and 270 bus benches - 110 in the city, 160 in the County.
The Contract that Escambia County negotiated with Martin Mency Group (MM) for advertising on the bus shelters and benches in our area expires on September 30, 2015. Under the current Contract, MM is responsible for all materials used to construct the benches and shelters, all maintenance, securing Contracts with advertisers, and sending a portion of the advertising revenue to the County (approximately $18,000).
There are several directions the County could go at the time of Contract renewal.
The Board could decide to renew the Contract, or to negotiate a new Contract, or to bring all aspects of bus benches and shelters, including construction, maintenance and advertising, in-house.
If the Board decides to not renew the Contract with MM, the next decision would be whether or not to try to purchase the existing inventory, or to allow MM to remove all bus benches and shelters (except for the four shelters that the County owns), and then for Escambia County to buy and construct all new benches and shelters at approximately $850,000.
If the Contract with MM is not renewed, ECAT would then assume responsibility for construction and maintenance of all benches and shelters, and all aspects of bench and shelter advertising. ECAT will need to hire an additional employee, tentatively titled "ECAT Bus Stop Maintenance Worker."
There will also be a need for some equipment not currently owned by ECAT (please see attached), which will cost approximately $10,000.
The funds for this additional employee and for the capital outlay would be generated by the advertising revenue. |
| BUDGETARY IMPACT: |
Escambia County will receive a share of the advertising revenue, whether from the Martin Mency Group, if the contract is renewed, or from ECAT, if the County decides not to renew the MM contract.
If the Board decides to not renew the contract with MM, there will be an initial outlay for the purchase of the existing amenities from MM (the price will be negotiated by the County Administrator and will be subject to the Board's approval), an expenditure for an additional employee (approximately $43,000 annually) and for maintenance equipment (approximately $10,000). The amount of revenue the County expects from advertising is approximately $230,000.
If the Board decides to not renew the contract with MM and also declines to buy existing amenities, replacement cost for the bus shelters and benches, and for an additional employee and equipment is approximately $903,000 (approximately $850,000 for new bus shelters and benches, approximately $10,000 for new maintenance equipment, and approximately $43,000 annually for additional staff member). The amount of revenue the County expects from advertising is approximately $230,000.
If the Board decides to renew the MM contract, there is no cost to the County. The amount of revenue the County expects from advertising is approximately $18,000.
|
| LEGAL CONSIDERATIONS/SIGN-OFF: |
| N/A |
| PERSONNEL: |
| N/A |
| POLICY/REQUIREMENT FOR BOARD ACTION: |
These actions are consistent with the provisions of Section 46-139, Escambia County
Code of Ordinances. |
| IMPLEMENTATION/COORDINATION: |
Upon Board approval, County Administrator Jack Brown will begin negotiations with the Martin Mency Group regarding the current contract which expires on September 1, 2015, and will report the outcome to the Board in August 2015. |
|
|
|
|