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MINUTES
ESCAMBIA COUNTY MASS TRANSIT ADVISORY COMMITTEE
September 11, 2013 - 3:00 p.m.
Escambia County Central Office Complex
3363 West Park Place, Room 104
 
MEMBERS PRESENT:

Bonita Player, Chair – District 3
Jim Faxlinger – District 1
Jesse Casey – District 2
Arnie Rosenbleeth – District 1
Ann Brooks – Town of Century
Sabrinia Michelle Wallace Jordan – District 3
David Powell – District 4

MEMBERS ABSENT:
Jonathan Pytynia – Vice Chair
Mary Robinson – County Administrator
Steven Davidson – City of Pensacola (Resigned)
Barbara Mayall – City Council
Earl Jones – District 5
Theresa Inge – District 4
Alan McMillan – District 2
 
             
1. Call to Order - Chair - Bonita Player

Chairperson Bonita Player called the meeting to order at 3:09 p.m.
             
2. Public Forum

Peter Hunt spoke and handed out copies of a newspaper article entitled “After years of cuts, MARTA adds service
             
A. Meeting Properly Advertised- Proof of Publication

Bonita confirmed that the meeting was properly advertised.
             
B. Adoption of the Agenda For September 11, 2013

Motion made by Arnie, seconded by Jesse and carried unanimously to adopt the agenda as prepared and duly amended.
             
c. Adoption of Meeting Minutes for August 28, 2013 workshop, as prepared.

Motion made by Jim, seconded by Jesse to adopt the minutes of the August 28, 2013 workshop, as prepared.
             
3. General Agenda

Old Business
• Benchmark Presentation – Bonita Player

Bonita presented the Benchmarks for review and asked that the committee vote and set up each Benchmark under one of the four buckets.

a. Service: Motion made by Jim, seconded by David, and carried unanimously to adopt the Service Benchmark as follows:

Comment Results – Reviewing comment cards and compare “positive” vs. “negative” comments. This year will be a base. (Add the on time performance to the survey)

On Time Performance – Using GPS Technology

Complaint Totals – Monthly – graph the total complaint monthly numbers and compare month to month.
Passenger Counters – Technology driven – based on data.

Implementation/Utilization of New Technology – Track how the technology affects passenger totals – Not an actual measurement tool but it is possible to track the influence of the new technology. – Bonita Player, Benchmark Review, 9-11-2013.

b. Finance: Motion made by Jim, seconded by Ann, and carried unanimously to adopt the Finance Benchmark as follows:

Riders per Hour – Per total – then provide the route totals as a supplemental backup material
Revenue per Passenger – Per total – then provide the route totals as a supplemental backup material
Fare Box Revenue – Per total - then provide the route totals as a supplemental backup material. – Bonita Player, Benchmark Review, 9-11-2013.

c. People: Motion made by Ann, seconded by Jim, and carried unanimously to adopt the People Benchmark as follows:
Turnover Percentage
Supplemental Report
– Bonita Player, Benchmark Review, 9-11-2013

d. Growth: Motion made by Ann, seconded by Jim, and carried unanimously to adopt the Growth Benchmark as follows:

Riders Per Mile – Per total – then provide the route totals as a supplemental backup material – Bonita Player, Benchmark Review, 9-11-2013


New Business
• MTAC Focus
  • Set Goals for Ridership, Routes, and New Service
  • Assist County and ECAT Develop Partnerships for Economic Development
  • Discussion
  • The following goals were motioned by Jim, seconded by Arnie, and carried unanimously:
    • ECAT to provide, at the next meeting or to Wendy for distribution, the three worst performing routes and why they believe those are the worst.
    • Brainstorm ideas on how to increase the ridership for those three routes.


             
4. ECAT Reports- First Transit

• Escambia County Staff
• Escambia County Area Transit

Report to MTAC from ECAT
1. Marketing Report: Tonya presented
  • Complaints received in June and July via the website and customer service
  • Driver compliments
  • Standards and performance measures
  • Passenger revenue
  • ECAT activities in June and July: Ribbon cutting for Montclair bus shelter, Garage Services Open House
2. Route from NAS to Pensacola Airport:
  • Arnie asked Herold how much it costs per hour to run the bus route and possible changes to cut costs. Arnie also stated that it might be cheaper to call a cab service or use a van to transport the passengers.
  • Discussion
  • Herold emailed the command to discuss the issue, which would be the hours of service.
3. Capital Improvements:
Herold discussed the capital improvements that are to be submitted next year.
  • Fixed Route Buses: Approval received from the Board of County Commissioners to purchase 4 additional buses.
  • Paratransit Buses: Approval received to purchase 15 Paratransit vehicles (13 cut-away, 2 mini-vans). With additional grant money, Herold will increase the number of Paratransit vehicles to 19.
  • Website Redesign: Plans were submitted to the FDOT. The interactive website will include “Google Transit” and online ticket purchases.
  • Interactive passenger kiosk: The kiosk will be located in the passenger terminal. The kiosk will include system maps, rider information, community and weather information, and possibly a few children’s games.
  • Wi-Fi on every bus.
  • ADA Automatic Enunciators
  • Automatic Passenger Counters: The counters will assist with reconciliation and recovery, but will not be 100% correct.
  • Bus Shelters: 7 with solar lighting.
  • A/C replacement for the buses: There is $75,000 in grant money.
  • Exterior sign replacement for the main building at ECAT and general maintenance of the building.



             
5. Additional Items for next meeting
             
6. Adjournment.

Meeting Adjourned 4:45 PM

Prepared by: Christina Bond, ECAT

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