Recommendation Concerning the Second Amendment to the Miscellaneous Appropriations Agreement between Escambia County and Visit Pensacola, Inc. - Sharon Harrell, Interim Budget Manager, Management and Budget Services
That the Board take the following action concerning the Fiscal Year 2019/2020 Second Amendment to the Miscellaneous Appropriations Agreement between Escambia County and Visit Pensacola, Inc.:
A. Approve a reduction of TDT tax allocation in the Tourist Promotion Fund, Fund 108, to Visit Pensacola, Inc., from Cost Center 360101, in the amount of $929,682, and from Cost Center 360105, in the amount of $570,318, for a combined total of $1,500,000;
B. Approve the Second Amendment to the Miscellaneous Appropriations Agreement, amending Section 3, decreasing the allocation by $1,500,000, for a total allocation of $6,349,534 to be paid from the Tourist Promotion Fund (108), Cost Centers 360101 and 360105, Account 58201; and amending Exhibit "A" as follows:
1. Direct programming: Expenses of $4,498,841 related to acquiring visitors to the destination. This includes the purchase of advertising, payments for firms managing the advertising, public relations and market research programs, registration and travel for related trade shows and conferences, brochures and collateral, consumer promotions, sales promotions, website development and marketing, production of marketing materials, and customer sites/familiarization trips. Also included are expenses related to the marketing and operational support of local festivals and events that occur in Escambia County and attract visitors to our community;
2. Operations: Expenses of $385,070 related to the operations of the Visit Pensacola office and the Pensacola Sports Association (PSA); and
3. Personnel: Expenses of $1,465,623 related to salaries and benefits for employees working for Visit Pensacola and the Pensacola Sports Association (PSA);
C. Authorize the Chairman to sign the Second Amendment and all other necessary documents; and
D. Authorize the execution of the necessary Change Order. |