Recommendation Concerning the Amendment to Miscellaneous Appropriations Agreement between Escambia County and Visit Pensacola, Inc. - Amy Lovoy, Assistant County Administrator
That the Board take the following action concerning the Fiscal Year 2017/2018 Amendment to Miscellaneous Appropriations Agreement between Escambia County and Visit Pensacola, Inc.:
A. Approve allocating the remaining available balances in the Tourist Promotion Fund, Fund 108, to Visit Pensacola, Inc., from Cost Center 360101, in the amount of $1,119,845, and from Cost Center 360105, in the amount of $958,145, for a combined total of $2,077,990;
B. Approve the Amendment to the Miscellaneous Appropriations Agreement, amending Section 3, increasing the allocation by $2,077,990, for a total allocation of $8,339,438, to be paid from the Tourist Promotion Fund (108), Cost Centers 360101 and 360105, Account 58201; and amending Exhibit “A,” as follows:
Direct programming: Expenses of $4,490,611.00 $6,118,601 related to acquiring visitors to the destination. This includes the purchase of advertising, payments for firms managing the advertising, public relations and market research programs, registration and travel for related trade shows and conferences, brochures and collateral, consumer promotions, sales promotions, website development and marketing, production of marketing materials, and customer sites/familiarization trips. Also included are expenses related to the marketing and operational support of local festivals and events that occur in Escambia County and attract visitors to our community.
Operations: Expenses of $608,558.00 $708,558 related to the operations of the Visit Pensacola office and the Pensacola Sports Association (PSA).
Personnel: Expenses of $1,162,279.00 $1,512,279 related to salaries and benefits for employees working for Visit Pensacola and the Pensacola Sports Association (PSA).
C. Authorize the Chairman to sign the Amendment and all other necessary documents; and
D. Authorize the execution of the necessary Change Order.
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On March 6, 2018, the Tourist Development Council voted to approve allocating the overage in the tourist development tax dollars from Fiscal Year 2016/17 to Visit Pensacola.
Visit Pensacola has requested a $300,000 advance from this additional allocation. Per their agreement, they operate on a reimbursement basis and the advance will provide cash flow until further expenses are reimbursed by the County. They also act as the fiscal agent for Pensacola Sports and Art, Culture, Entertainment (ACE) and it is critical for reimbursement in a timely manner. |